Description
Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as 'fast and fun'. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.
This professional campaign titled 'Fast and fun' was published in United Kingdom in November, 2012. It was created for the brands: Microsoft and Windows, by ad agency: Jam. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 12 years ago.
Credits
Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm
