Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.

This professional campaign titled 'Fast & Safe' was published in Norway in June, 2013. It was created for the brand: Norwegian Public Roads Administration, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Øystein Vik, Ole Hallvard Kveseth
Copywriter: Bendik Romstad
Account Director: Roald Ankerstad
Production: One Big Happy Family
Director: Sebastian Wartin

Club Soft Drinks
Topfit Fitness ...


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