The Victorian Department of Primary Industries

Farmerama, Current Affairs

Agency: Marmalade


The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show,

This professional campaign titled 'Farmerama, Current Affairs' was published in Australia in September, 2009. It was created for the brand: The Victorian Department of Primary Industries, by ad agency: Marmalade. This Film medium campaign is related to the Industrial, Agriculture industry and contains 2 media assets. It was submitted over 14 years ago.


Advertising Agency: Marmalade Comms, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Gal Shkedi
Animator: Cam Gough
Production: Beaver
Sound Design: Final Sound


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