February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."
This professional campaign titled 'Farmer, Policeman, Ingrid' was published in Colombia in February, 2008. It was created for the brand: OMD, by ad agency: BBDO. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 15 years ago.
Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD