ADVERTISING

Description

Aimed at raising donations to help Amnesty International Portugal continue its field research, particularly in exposing and holding accountable those who continue to violate the rights of the approximately 468 million children living in conflict zones across different regions around the world.

Inspired by the Convention on the Rights of the Child, the most widely accepted human rights legal instrument in history, ratified by 196 countries, and which supposedly exists to ensure that children's rights are always protected. However, nowadays, this Convention feels like a children's book. On paper, it’s a good story, but in reality, it amounts to little more than that. Unfortunately, there is an alarming number of children for whom the Convention on the Rights of the Child is nothing more than a written document full of good intentions but, in practice, continues to be disrespected and ignored.

This professional campaign titled 'Fantasy' was published in Portugal in December, 2024. It was created for the brand: Amnesty International, by ad agency: BAR Ogilvy. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Advertising Agency: Bar Ogilvy
Executive Creative Director: José Bomtempo
Creative Directors: Nuno Riça, João Amaral
Copywriter: João Freitas
Art Director: António Duarte
Junior Art Director: Marta Carrilho
Account Director: Matilde Parreira
Account Executive: Rute Silva
Strategic Planner: Liliana Pais
TV Producer: Nuno Calado
Production Company: Show Off I Mola
Director: Gonçalo Sbrugens
Sound: Estrela de Alcântara

ADVERTISING

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