There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign.
This professional campaign titled 'Fan Letters, Puschlav, Fan Letters, Galveston Bay, Fan Le...' was published in Switzerland in November, 2012. It was created for the brand: Victorinox, by ad agency: Leo Burnett. This Print medium campaign is related to the Personal Accessories industry and contains 5 media assets. It was submitted about 11 years ago.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Directors: Pablo Schencke, Matthias Fürst
Photographers: Michael Nager, Ebo Fraterman
Art Buying: Suzana Kovacevic