Icynene can make architects famous. Icynene is a spray foam insulation and air barrier system for home and commercial use. The task was to have Icynene be top-of-mind for Architects in the US, when sourcing materials. We sent out tubes that have personalized t-shirts that showcase their design excellence - letting them know we’ve developed insulation solutions that not only outperform traditional rigid board, but allow for unlimited design possibilities helping them bring their next design to life.
This professional campaign titled 'Famous' was published in Canada in January, 2016. It was created for the brand: Icynene, by ad agency: Clever Samurai. This Direct medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Clever Samurai, Mississauga, Canada
Creative Director: Joe Amaral
Art Director: Emmanuel Torres
Copywriters: Alexandra DeMaria, Alexandra Stadnik
Illustrator: Sam Estrabillo
Photographer / Retoucher: Shajil Chirayath