Description
For Ferragamo’s Fall Winter 2026 campaign, the house celebrates the joy of its lifelong obsession with shoes through a fresh perspective. Drawing upon the house’s reoccurring visual motif of celebrated actresses and cinematic stars surrounded by an abundance of footwear. The work of contemporary artist Willie Cole appears centre stage in the campaign: his 1994 sculpture, composed of shoes, appearing as a throne for modern-day icon Anok Yai. “Willie takes everyday objects: objects that you feel connected to, that you can relate to, and distorts them,” reflects creative director Maximilian Davis. “The chair feels very surreal, but immediate – and, with my recent collections referencing Surrealism and Dadaism, the collaboration felt right.”
This professional campaign titled 'Fall-Winter 2026' was published in Multinational Worldwide in July, 2026. It was created for the brand: Ferragamo, by ad agency: Baron & Baron. This 360° medium campaign is related to the Fashion industry and contains 53 media assets. It was submitted about 3 hours ago.
Credits
Creative Agency: Baron & Baron
Production Company: AMAZED BY
Creative Officer: Fabien Baron
Creative Director: Jeremy Kaye
Art Director: Pedro Bernstein, Yoon Seo Kim
Photographer: Johnny Dufort
Set Designer: Andrea Cellerino
Stylist: Lotta Volkova
Hair: Virginie Pinto Moreira
Makeup: Thom Walker
Nails: Simonel Marino
Casting: Mischa Notcutt
Models: Anok Yai, Vittoria Ceretti, Thibaud Charon, Jingyu Huang, Ning Chang
