FAKE OOH OF FRIENDSHIP
BALLOONS
Description
The Friendship Bridge is a Latin American icon of free trade.
Its construction aimed to strengthen commerce between the
Paraguayan city of Ciudad del Este and the Brazilian city of
Foz do Iguaçu.
To promote the arrival of Brazilian Ipanema footwear models
(Summer 2025) in Paraguay, a CGI campaign was launched,
showcasing their products "walking" across the iconic bridge.
The campaign was complemented by another CGI piece showing
the models "flying" into the capital city of Paraguay.
These materials were developed by CGPI: cg-pi.site
A Paraguayan boutique specializing in AI, combining advertising creativity and visual production through the interaction of a range of AI tools.
This professional campaign titled 'FAKE OOH OF FRIENDSHIP' was published in Paraguay in January, 2025. It was created for the brand: Ipanema, by ad agency: CGPI. This Digital, Film, and OOH Outdoor media campaign is related to the Beauty and Fashion industries and contains 3 media assets. It was submitted about 1 month ago.
Credits
IA Boutique Agency: CGPI, Asunción, Paraguay
Cliente: IPANEMA, Ciudad del Este, Paraguay
Production Compañny: CGPI
General Direction: Sergio Sevega
Art Director : Victor Cañete
Productor: Cesar Vera
