Growing up, we listened to many fairy tales.
Then, as adults, we told those tales to our own kids.
And without realizing, we taught them unequal gender roles by doing so.
Snow White was given an apple by a witch and waited helplessly for a prince’s kiss to save her.
Cinderella suffered for a long long time and the only way out was a prince’s affection.
Red Riding Hood was naive enough to believe the wolf and ended up being eaten.
Can’t we have different tales? Maybe “fair” tales?
Can there be princesses with fierce courage and wits to match and princes who have golden hearts?
Do stepmoms always have to be wicked?
Do princesses have to wait for the princes for their salvation? Is bringing salvation the only duty of princes?
If we change gender roles in fairy tales, the unequal roles in society will change as well.
We believe in an equal future and thus present Fair Tales.
Fair Tales from Odeabank. Let the kids wake up to a fair future.
This professional campaign titled 'Fair Tales' was published in Turkey in December, 2020. It was created for the brand: Odeabank, by ad agency: BBDO. This Integrated medium campaign is related to the Finance industry and contains 7 media assets. It was submitted over 2 years ago by Copywriter: Burcu Üngör of PunchBBDO.
Advertising Agency: PunchBBDO, Istanbul, Turkey
Customer Representative: Zeynep Karaman, Tuba Arslantaş Top, Ege Naz Güngör, Halil Söyler
CCO: Ali Musa Paça
Creative Director: Mert Şentürk
Creative Grouphead: Mehmet Güven
Creative Team: Burcu Üngör Akça, Sena Karakaş
Customer Team: Aylin Acar, Özlem Şimşek, Esra Belsan
Producer: Koray Öztürk, Beray Odabaşı
Graphic: İlker Ugan, Ozan Küme
Motion: Buğra Bahadır
Production Company: Lunapark Film
Director: Mustafa Çoşar
Music: Nova Norda
Project Partner: Can Yayınları