Turophobia
Turophobia
Mortuusequusphobia
Mortuusequusphobia
Alliumphobia
Alliumphobia
Lycopersicoaphobia
Lycopersicoaphobia
Beikonphobia
Beikonphobia
Description
Halloween is often used as an opportunity to step away from the usual advertising language and, for a change, simply scare customers. Ultimately, though, it’s all just entertainment for the consumer and pure fun for the marketer. In Burger King’s pan-Baltic Halloween campaign, we decided to take it a step further and face the fears. After all, the brand's global motto, Have It Your Way, is about just that – the option to enjoy a meal even if a certain ingredient doesn’t appeal or is downright scary. Check out the mini-lexicon of food phobias created for Burger King: https://burgerking.ee/hirmuvabalt/
This professional campaign titled 'Facing the Fears' was published in Estonia, Latvia, and Lithuania in October, 2024. It was created for the brand: Burger King, by ad agency: Tabasco. This Digital, OOH Outdoor, and Print media campaign is related to the Food industry and contains 10 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Tabasco, Tallinn, Estonia
Creative Directors: Kerstin “Kessu” Raidma & Tarmo Sikk
Art Director: Kerstin “Kessu” Raidma
Copywriter: Tarmo Sikk
Creative Help: Indrek Viiderfeld, Alvar Lonks
Senior Account Manager: Indrek Viiderfeld
Designer: Kuldar Leement
Web Art Director: Kuldar Leement
Junior Copywriter: Annabel Parts
