In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.
This professional campaign titled 'Eye tracking technology to gift dream holidays for Christmas' was published in Australia in December, 2018. It was created for the brand: Jetstar, by ad agency: JWT. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: J Walter Thompson, Sydney, Australia