Vale Verde is a traditional drugstore in south Brazil, and the idea was to offer a free eye test outside the drugstore and sell their supplement for vision/eye health. The closer you get, more clear is the message: "If you had to read it all the way here, this ad is for you: Borg Vision Supplement R $ 25.90.
This professional campaign titled 'Eye Test' was published in Brazil in March, 2019. It was created for the brand: Vale Verde Drugstore, by ad agency: Panzer Pulpo. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Panzer Pulpo, Londrina, Brazil
Creative Director / Art Director: Lucas Fujarra
Copywriter: Rodolfo Rocha
Additional credits: Camila Valone, Mariana Augusto