Rince Eye Care


Agency: X3M Ideas


Nigerians may have become more health conscious, however they are still nonchalant towards eyecare even though the eyes are the most exposed parts of the body. To create awareness for the importance of eyecare, X3M Ideas Nigeria partnered with Rince Eye Care, a budding eye clinic in Lagos Nigeria to leverage World Sight Day 2022 and create a #LOVEYOUREYES campaign that expresses the harmful effects of not taking care of one’s eyes. In executing, we used a very strong and graphic visual metaphor around sports that Nigerians often watch, participate or talk about.

This professional campaign titled ' EYE GAMES' was published in Nigeria in October, 2022. It was created for the brand: Rince Eye Care, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Health and Professional Services industries and contains 4 media assets. It was submitted over 1 year ago by Art Director: Sheu Sodiq of X3m ideas.


Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Eigbe
Deputy Creative Directors: Kelechi Uduma, Oladunni Williams
Head of Art: Samuel Oluwagbemi
Copywriters: Owolabi Misturah, Oghie Anani
Art Directors: Joel Jeff Onyegbule, Zeloyi Chinye, Paul Akpede, Victor Ubia
3-D Artists: Adekayero Adekunle, Yinka Bamgboye


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