Red Cross

Extra Life

Agency: Lola Normajean


Blood donation can extend people’s lives. Particularly when these lives are extremely fragile. Like the life of an Instagram Story. But with everyone’s help we can extend its life indefinitely. We created an Instagram Story with an invitation to donate blood, and we tagged three celebrities. Just before the story reached its 24 hour life limit they shared it giving it an additional 24 hours life. Then the next people who were tagged did the same. And so on. The Story lived for 744 hours, a unique record. A national movement that won people’s Instagrams and minds. By giving this story an extra life, we raised awareness and helped refill our blood banks, giving many people an extra life. Sorry for the hack, Instagram. It was for a good cause.

This professional campaign titled 'Extra Life ' was published in Portugal in September, 2021. It was created for the brand: Red Cross, by ad agency: Lola Normajean. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.


Chief Executive Officer: Rodrigo Silva Gomes
Chief Creative Officer: Leandro Alvarez
Art Directors: Pedro Martoli & Luis Borges
Copywriters: Fábio Loureiro, Caio Leska & Enzo Sunahara
Planner: Matilde Silva Gomes
Account Director: Vanessa Henriques
Account Manager: António Quinta
TV Producer: Sandra Augusto

Production Company: Pino Maia e Rocky Studio

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