Description
Fanatics Studios makes its Super Bowl debut by leaning into the pop culture conspiracy of the ‘Kardashian Kurse’, the idea that ex-boyfriends of the famous family suffer misfortune after breakups. The campaign marks the first production from Fanatics Studios, a joint venture between Fanatics and OBB Media, with Bolded as creative studio and direction from Michael D. Ratner and Cameron Harris.
Set in a lavish but “kursed” hilltop mansion, the spot stars Kendall Jenner giving a tongue-in-cheek masterclass on “betting on the right guy”. Playful and self-aware, she reframes the curse as an advantage, claiming her wealth and lifestyle come not from modelling, but from winning big on Fanatics Sportsbook by betting on outcomes tied to her romantic history.
Now turning her attention to the Super Bowl, Kendall invites viewers to bet with or against her once her pick goes live. The fully integrated campaign includes a 30-second Big Game spot, extended digital film, social cut-downs and out-of-home executions, all anchored by the line ‘Bet on Kendall’, with fans able to participate via the Fanatics Sportsbook app.
This professional campaign titled ' Bet On Kendall' was published in United States in January, 2026. It was created for the brand: Fanatics Sportsbook, by ad agency: Bolded. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 5 minutes ago.
