To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”.
This professional campaign titled 'Showering Xperience' was published in Singapore in September, 2012. It was created for the brand: Sony, by ad agency: Essential Werkz. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 11 years ago.
Advertising Agency: Essential Werkz, Singapore
Creative / Event Director: Roger Wang
Event Manager: Edwin Chow
Event Coordinator: Liu Weide
Account Executive: Jarelyn Soong
Photographer / Videographer: Lee Quanta