Description
To celebrate the exclusive launch of Beauty Works at Harrods, we created a cinematic CGI video that transforms a retail announcement into a visual statement of prestige and arrival.
The core idea was to portray the brand’s debut not simply as a product release, but as a grand entrance.
Set against the iconic façade of Harrods in London, the campaign introduces a fleet of elegant, brand-embossed vehicles inspired by refined old-money aesthetics.
These vehicles deliver oversized, beautifully designed Beauty Works boxes — turning product distribution into a luxurious spectacle.
This professional campaign titled 'Exclusive launch at Harrods' was published in Multinational Europe, United Arab Emirates, and United Kingdom in June, 2026. It was created for the brand: BEAUTY WORKS, by ad agency: HAUT CGI. This campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 4 hours ago.
Credits
Production Company: HAUT CGI Video Production
