Everyone on the field

Agency: Zavalita Brand Building


In collaboration with the Peruvian agency Zavalita Brand Building, Scotiabank relaunched its regional platform, Scotiabank Fútbol Club (SFC) which uses the transformative power of soccer to instill inclusion, teamwork and equal opportunities in underserved communities throughout Latin America. The mega production features Carles Puyol, F.C. Barcelona legend and SFC regional Ambassador, interacting with children from 8 countries where the platform is currently present. He takes us on a journey to imagine what would happen if he was born in a vulnerable community in Latin America.

This professional campaign titled 'Everyone on the field' was published on October 12, 2022. It was created for the brand: Scotiabank, by ad agency: Zavalita Brand Building. This Film medium campaign contains 3 media assets. It was submitted over 1 year ago by Chief Creative Officer: Flavio Pantigoso of Zavalita Brand Building.


Agency: Zavalita Brand Building
Media: Digital, Print
Chief Creative Officer: Flavio Pantigoso
Creative Director: Víctor Vélez, Álvaro Ramos
Copywriter: Álvaro Ramos, Víctor Vélez, Flavio Pantigoso
Art Director: Pablo Collantes
Editor / Digital Animator: Brenda Guillén
Brand Strategist Leader: Sandra Zarak Whilar
Brand Director: Fernando Álvarez
Brand Executive: Victor Pérez
Production Director: Lissette Cervantes Poggi
Executive Producer: Simdel Rodríguez
Digital Director: Eduardo Quezada
Digital Analist: Carlos Basurco
Production: Cine70 Films
Director: Ricardo Maldonado
Director of Photography: Miguel Valencia
General Producer: Renzo Maldonado
Executive Producer: Paola Pastrana
Production Supervisor: Giselle Bedón
Art Director: Sandro Angobaldo
Line Production: Los Javieres Productores
Digital Videos Director: Diego Cuadros
Production Supervisor: Giselle Bedón, Marylin Melgar
Line Producer: Jennifer Espinosa, Pablo Alva
Photography Supervisor: Sandro Aguilar
Editor: Johnatan Ríos, Deborah Leiva
Post Production: Makaco
Director of Post Production: Diego Velásquez
Makaco Producer: Katia Villavicencio
Color: Pentimento Color Grading
Colorist: Jorge Russo
Audio: Kazoo
Music: José San Miguel
Audio Post Production: César Márquez
Client Approval: Nelson Lanza, Danilo de la Pava, Juan Andrés Granadino

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