Every one needs pads!

School: College of Art


Introducing a unique fusion of art and advocacy, our latest campaign for Saathi, 'Artful Essence,' draws inspiration from iconic paintings featuring timeless female figures. Leveraging the allure of renowned artworks, we spotlight fictional characters who may not require sanitary pads, yet symbolize the universality of every woman's need. By seamlessly blending art with a call to action, we invite audiences to recognize that while these painted personas might be exempt from menstruation, the reality is that every girl in our world does require support. The juxtaposition of artistic beauty with the universal need for menstrual hygiene products amplifies the importance of breaking taboos and fostering a collective responsibility towards women's health. 'Artful Essence' transcends traditional marketing, utilizing the power of art to evoke emotion, challenge perceptions, and advocate for Saathi's commitment to sustainable menstrual hygiene for all.

This student campaign titled 'Every one needs pads!' was published in India in December, 2023. It was created for the brand: Saathi, by ad school: College of Art. This Design, Digital, and Print media campaign contains 4 media assets. It was submitted 4 months ago.


College: College of Art, New Delhi
Production: Rashika Singhal
Art Direction: Rashika Singhal
Copywriter: Rashika Singhal
Packaging design: Rashika Singhal


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