Break the Taboo- Be the part of change!

School: College of Art


Embark on a transformative journey with Saathi's groundbreaking campaign, 'Break the Taboo with Saathi.' In a world veiled by silence, this typography-based initiative boldly addresses the stigma surrounding menstruation. Saathi's sanitary pads, crafted from bamboo and banana fibers, not only champion environmental sustainability but also challenge societal norms. The campaign encourages women to confidently express their needs, fostering openness within families. Through empowering typography and relatable imagery, we call upon male family members to actively participate in acquiring Saathi pads, challenging traditional roles. This campaign unfolds across print and digital media, featuring impactful slogans and collaborations with influencers to amplify the message. As we measure success through engagement metrics, sales data, and media coverage, 'Break the Taboo with Saathi' emerges not just as a marketing campaign but a catalyst for positive societal change, championing open conversations, breaking taboos, and empowering individuals in embracing sustainable menstrual hygiene choices.

This student campaign titled 'Break the Taboo- Be the part of change!' was published in India in December, 2023. It was created for the brand: Saathi, by ad school: College of Art. This Design, Digital, and Print media campaign contains 4 media assets. It was submitted 4 months ago.


College: College of Art, New Delhi
Production: Rashika Singhal
Art Direction: Rashika Singhal
Copywriter: Rashika Singhal
Packaging design: Rashika Singhal


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