Independent creative agency Creature reinvents the iconic ‘Test Card F’ for sleep wellness brand eve sleep, giving it a fresh spin to help people tune out and turn in for the night.
Test Card F is a test card that was created by the BBC and used on television in the United Kingdom and in countries elsewhere in the world for more than four decades. Like other test cards, it was usually shown while no programmes were being broadcast.
This professional campaign titled 'eve sleep Switch Off' was published in United Kingdom in November, 2020. It was created for the brand: Eve Sleep, by ad agency: Creature. This Integrated medium campaign is related to the House, Garden and Retail Services industries and contains 3 media assets. It was submitted over 2 years ago by Jasmine Portman of Creature London Ltd.
Advertising Agency: Creature, London, United Kingdom of Great Britain and Northern Ireland
Creative Director: Ben Middleton
Creative: Megan Egan
Strategist: Catherine Owen
Agency Producer: Lew O'Brien
Account Team: Jasmine Portman, Ciara O'Brien
Production Company: Kode
Dop: Karl Poyzer
Producer: Anthony Taylor
Sound Studio: Grand Central Recording Studios
Sound Engineer: George Castle
Sound Producer: Molly Butcher
Animation & Post Production: Aivaras Seduika
Colourist: Leandro Arouca / Element Dublin
Music Composition: Si Hulbert