This spot plays up how important the role of data is in helping individuals and families to seamlessly accomplish the truly important things in their lives. An emotional spot, it uses the creative device of misdirection, and rides on an equally moving piece of music.

‘Esther’ is the lead spot in the Data is Life 5.0 campaign for Airtel Nigeria, with the premise 'The Important things in Life Are Powered by Data’.

This professional campaign titled 'Esther' was published in Nigeria in October, 2022. It was created for the brand: Airtel Nigeria, by ad agency: Noah's Ark Creative. This Film medium campaign is related to the Electronics, Technology and Media industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Maurice Ugwonoh
Deputy Creative Director: Gabriel Olonisakin
Copywriters: Abolaji Alausa, Maurice Ugwonoh, Jesujoba Popoola, Benjamin Ejegwa
Art Directors: Kazeem Lawal, Maya Adeyemo, Ibukunoluwa Oyebola
Storyboard/Animatics: John Adesanya, Maya Adeyemo, Kazeem Lawal
Account Managers: Judith Ezeali, Oluwatosin Adewuyi
Account Planners: Adedeji Adeleke, Ife Tabi
Production House: Ark Resources
Producer: Faruk Lasaki
Director: Bruce Paynter


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