The undramatic flute

Agency: Revolt


With an increasing focus on cybersecurity in the tech industry, we helped IBM position their FlashSystem as the most reliable and secure storage solution by showing just how undramatic the IT manager's work day becomes when the FS52000 backs them up.

Setting the scene in a classic Scandinavian office space, we celebrate the incredible boredom that the IT department dreams of no matter how much their colleagues try to stir things up.

This professional campaign titled 'The undramatic flute' was published in Denmark, Norway, and Sweden in October, 2022. It was created for the brand: IBM, by ad agency: Revolt. This Content and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Revolt, Copenhagen, Denmark
Production Company: Tarot Pictures, Stockholm, Sweden
Creative Director: Andreas Dithmer
Art Director: Anders Grølsted
Director: Gustav Bondeson
Producer: Isabella Widlund, Daniel Eskils
DoP: Sophia Olsson
Colour Grading: Kajsa Kiuttu
Costume Design: Magdalena Boberg
Sound Design: Filip Sjögren
Project Manager: Simone Batko


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