ADVERTISING

Airtel Nigeria World Cancer Day

Cancer Doesn't Know

Agency: The RedWoI.F Company

Description

Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status.

This professional campaign titled 'Cancer Doesn't Know' was published in Nigeria in February, 2020. It was created for the brands: Airtel Nigeria and World Cancer Day, by ad agency: The RedWoI.F Company. This Print medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 4 media assets. It was submitted over 2 years ago.

Credits

Advertising Agency: The REDWOI.F Company, Lagos, Nigeria
Creative Director: Solomon Osafile
Art Directors: Adedayo Adeyemi, Hughes Ekpei, Kachi Ibejih, Bukola Elegbede
Copywriters: Oladunni Elemide Williams, Veronica Anani
Brand Managers: Omokehinde Thomas, Babatunde Itanola, Oyindamola Fashogbon, Funmilola Abimbola
Strategists: Yommi Alake, Adeola Jaiyesimi

ADVERTISING

iStock Essentials

Medellin, Colombia, Aerial View ...

Artist: R.M. Nunes

iStock Signature

Man packing narcotics in zip loc...

Artist: miodrag ignjatovic

iStock Signature

Man packing narcotics in zip loc...

Artist: miodrag ignjatovic

iStock Essentials

Drug addict sitting on couch aft...

Artist: Anatoliy Gruzdev

iStock Signature

Drone Aerial View Of The Beachfr...

Artist: grandriver

iStock Essentials

100 dollar bills being counted, ...

Artist: Freemanfootage

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.