Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status.
This professional campaign titled 'Cancer Doesn't Know' was published in Nigeria in February, 2020. It was created for the brands: Airtel Nigeria and World Cancer Day, by ad agency: The RedWoI.F Company. This Print medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 4 media assets. It was submitted almost 3 years ago.
Advertising Agency: The REDWOI.F Company, Lagos, Nigeria
Creative Director: Solomon Osafile
Art Directors: Adedayo Adeyemi, Hughes Ekpei, Kachi Ibejih, Bukola Elegbede
Copywriters: Oladunni Elemide Williams, Veronica Anani
Brand Managers: Omokehinde Thomas, Babatunde Itanola, Oyindamola Fashogbon, Funmilola Abimbola
Strategists: Yommi Alake, Adeola Jaiyesimi