Governo de Mato Grosso

Escolha certa (right choice)

Agency: ZF Comunicação


This campaign was made for the Government of the State of Mato Grosso, in Brazil, to be broadcast during the Carnival period and to alert the population about the risks of imprudence in traffic. The choice of the Carnival period is due to the fact that accidents on the brazilian roads increased significantly at that time, as well as the increase in alcohol consumption.

This professional campaign titled 'Escolha certa (right choice)' was published in Brazil in February, 2023. It was created for the brand: Governo de Mato Grosso, by ad agency: ZF Comunicação. This Film and Print media campaign is related to the Education, Health, and Public Utility industries and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: ZF Comunicação, Cuiabá, Brazil
Production Company: Molêra Filmes, Cuiabá, Brazil
Art Director: Fellipe Rinschede
Copywriters: Eduardo Butakka / Pedro Coimbra
Account Manager: Laíza de Camargo
Planning director: Hiuri Matos
Director: Rafael de Carvalho


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