Escape the control

Agency: Lg2


The government of Quebec, in collaboration with LG2, is continuing its efforts to raise awareness of domestic violence. The campaign focuses on a form of abuse that doesn’t get enough attention: controlling behaviour. Showing a woman forced by her partner to take selfies throughout the day to prove what she’s doing, the campaign is an important reminder that the spectrum of abuse goes well beyond the physical. Though often subtle, all violent acts, whether psychological, sexual, economic or otherwise, are extremely serious.

This professional campaign titled 'Escape the control' was published in Canada in March, 2023. It was created by ad agency: Lg2. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago by Public Relations Manager: Marie-Eve Gionet of LG2.


Client: Gouvernement du Québec
Vice-President, Creative: Luc Du Sault
Creative Director: Luc Du Sault
Copywriting: Félix-Antoine Belleville, Jean-Philippe Dugal
Art Direction: Vincent Bernard
Strategy: Christine Larouche
Account Services: Alexandra Laverdière, Maude Richard
Project Management, Production: Julie Pichette
Agency Production: Valéry Lewis
Mac Artists: Isabelle Bélanger, Olivia Lapierre-Fortin
Director: Nicolas Brassard


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