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Description
This imaginative brand campaign by Boston based creative agency HATCH repositions the Peabody Essex Museum (PEM) to algorithm-driven digital experiences. Centered on the contrast between passive scrolling and active exploration, the campaign uses provocative copy, compelling visuals, and omnichannel tactics to reinforce PEM as a space of cultural engagement and human connection.
This professional campaign titled 'Escape the Algorithm' was published in United States in June, 2025. It was created for the brand: Peabody Essex Museum, by ad agency: Hatch The Agency. This Digital, Experiential, and OOH Outdoor media campaign is related to the Education, Public Interest, and Recreation, Leisure industries and contains 6 media assets. It was submitted 12 days ago by Lynne Collins.
Credits
Client (PEM) – Chief Marketing Officer: Derek O’Brien
Advertising Agency: HATCH, Boston, USA
Creative & Brand Director: Doug Murphy
Creative Director: Mike Shaughnessy
Photographer: Conor Doherty
SVP of Client Services: Alyssa Napoleon
CEO & Founder: Jennifer Harrington
