I wanted to highlight the portability of Tide's stain stick so I decided to create an experiential ad and digital ad. The experiential ad would clean up city walls overnight, and will draw attention of the city's inhabitants. The digital ad will erase stains digitally, showing that people can erase the stains physically if they had the stain stick.
This student campaign titled 'Erase stains anywhere' was published in United States in November, 2019. It was created for the brand: Tide, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted over 2 years ago by Art Director: Benjamin Lin.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Professor: Mel White
Art Director: Benjamin Lin