Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax.

This professional campaign titled 'Equalicare' was published in Germany in February, 2019. It was created for the brand: Verbraucherzentrale Hamburg e.V., by ad agency: Serviceplan. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted almost 4 years ago by Senior Creative Operations Managerin : Sabine Gwinner of Serviceplan Group SE & Co. KG .


Advertising Agency: Serviceplan Group SE & Co. KG, Munich, Germany
Digital Agency: Plan.Net Campaign München
Film Production Company: Tempomedia Filmproduktion GmbH
Sound Design / Music Company: Supreme Music GmbH
Post-Production: NHB Next
Production Company: Neverest GmbH
PR Agency: Serviceplan Public Relation & Content
Global Chief Creative Officer: Alex Schill
Executive Creative Director: Markus Kremer
Executive Creative Director: Thomas Heyen
Managing Partner: Florian Klietz
Copywriter: Niklas Scholz
Art Director: Philipp Trübiger
Account Director: Saskia Kroschewski
Junior Account Manager: Mariah Kattmann
Senior Motion Designer: Dennis Fritz
Anton Reim: Junior Motion Designer
Managing Director: Christoph Köhler
Junior Producer: Madeliene Pfisterer
General Manager: Britta Tronke
Junior PR-Consultant: Isabelle Schneider
Managing Director / ECD: Markus Maczey
Executive Creative Director: Michael Reill
Art Director: Philipp Elsner
Director: Peter Haueis
DoP: David Südel
Editor: Henrik Hühnken
Executive Producer: Alexander Schildt
Producer: Jana Schneider
Composer: Maximilian Olowinsky
Composer: Felix Müller
Composer: Florian Lackenmacher
Composer: Henning Sommer
Composer: Chris Buseck
Composer: Sebastian Schütze
Composer: Bernhard Pausch
Junior Producer: Clemens Lockner
Producer: Fabian Cordsmeier
Grading: Julien Von Schultzendorff
Sound: Markus Roseneck


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