Description
For well over a century, RIMOWA has cemented its position as a leader in the world of travel, a feat owed to the timeless design and expert craftsmanship behind its mobility tools. Now, the German Maison is proud to present its latest campaign ‘Engineered for Life’, celebrating the foundational values that define its legacy and the resulting companionship embedded within each of its creations.
With the iconic Original collection in focus, the dynamic campaign looks to the enduring bond between purposeful travellers and their cherished RIMOWA suitcases, taking viewers on a journey through their evolution.
The campaign kicks off with the cases’ beginnings in RIMOWA’s historical factory in Cologne as they pass through the expert hands of the Maison’s craftspeople, then chronicles their way to their owners who proudly bear the marks of their journeys—dents, scratches, and stickers. ‘Engineered for Life’, as directed by the duo rubberband., goes on to proudly showcase RIMOWA’s dedicated technicians at the Maison’s repair centres who reaffirm the brand’s unwavering commitment to crafting lifelong companions and to sustaining its lifetime guarantee. The campaign film is accompanied by imagery captured by photographers Sarah van Rij and David van der Leeuw, who mirror the brand’s most distinctive design code, the renowned grooves, with the real world to showcase and celebrate a life well-travelled.
The campaign is set to the iconic New Order track “Blue Monday” whose energy, composition and dynamism drive the films and make you want to move, whilst the layers of instrumentation almost feel like a piece of engineering in themselves, echoing the factory and repair centre sounds to create something special.
This professional campaign titled 'Engineered for Life' was published in France in May, 2024. It was created for the brand: Rimowa, by ad agency: Anomaly. This Integrated medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 24 days ago.
Credits
Client
Hugues Bonnet-Masimbert, Chief Executive Officer
Emelie De Vitis, Senior Vice President Product & Marketing
Tania Delamotte, Global Marketing and Communications Director
Lorenzo Garizio, Head of Creative
Balkis Abd Rabbo, Global Marketing Manager
Julia Saumande, Project Manager
Ashley Mini, Project Manager
Maria Kiriushatova, Global Marketing and Campaigns Assistant
Agency
Anomaly
AV
Production Company
SMUGGLER
Director: rubberband.
EP: Tom Knight
Producer: Ash Lockmun
DOP: Mauro Chiarello
Spain Local Prod Company
Tickle
EP: Romina Tedoldi
EP/1st AD: Robert Diment
Head of Production: Marta Sainz
Production Manager: Vanessa Merino
Production Coordinator: Carmen Ponte
Production Assistant: Andrea Rabinal
Location Manager: Rodrigo Alvarez Yanes
Location Assistant: Rodrigo de Mate
2nd AD: Charlie Navarrete
3rd AD: Maria Gacho
Script Supervisor: Virginia Llera
DIT: Vico Martin
Video Operator: Adrian Martin
Key Grip: Dani de Juan
Grip: Antonio Espejo
Gaffer: Damian Halpern
Best Boy: Eduardo Hernandez
Stylist: Ben Schofield
MUA & Hair Artist: Rocio Mendoza
Production Designer: Rodo Siffredi
Art Assistant: Lola Ybern
Set Decorator: Zelmira Fretes
RIMOWA Germany Production
Local Prod Company
BWGTBLD
Producer: Nina Klein
1st AD: Tim Großkurth
Prod Manager: Jochen Brood
Set Manager: Kevin Willems, Norman Willems
Steadi: Karsten Jäger
1st AC: Leif Thoma, Luca Oltenau
2nd AC: Jaro Schönefeld
DIT: Peter Chlistowski
VTR: Jonas Karg
Key Grip: Burkhard Fuchs
Grip: Jörg Bornhütter, Jo Schmidt
Gaffer: Jens Meiners
Best Boy: Felix Keuch
Electrician: Leroy Münch
Props Master: Julie Damian
Props Assistant: Martin Lösche
HMU: Eva Mittmann, Melanie Schneider
Edit House
Cabin Editing Company
Editor: Carla Luffe
Edit Asst.: Aiden Jordan
EP: Kayt Hall
Edit Producer: Caylee Banz
Post
Stray
Creative Director/VFX Supervisor: Carl Norton
Compositors: Tom Luff, Giacomo Verri
CG Supervisor: Nick Slade
EP: Clare Melia
VFX Producer: Imogen Pai
Prod Assist: Ellie Georgiou
Colour
Aubrey Woodiwiss
Colour Producer: Chloe Richardson
Sound
No. 8
EP: Karen Noden
Sound Designer: James Benn
Stills
Prod Company
Tickle
EP: Romina Tedoldi
Producer: Laura Soto
Production Manager: Javi Lara
Head of Production: Marta Sainz
Production Coordinator: Laura Martinez
Location Manager: Mario Santa Cruz
Location Assistant: Juan Casado
1st AD: Lucas Cuevas Stollery
Unit Manager: Rafael Lopez
Production Designer: Loli Llorens
Art Assistant: Anna Llubera
Props: Jorge Garcia, David Fernandez
HMU: Pilar Lucas
Wardrobe Assistants: Andrés Vargas, Francisco Luis Muñoz
Spark: Alberto Morales
Digital Operator: Andrea Mariniello
Photographers: Sarah van Rij, David van der Leeuw
Agent: We Folk
1st Photography Assistant: Luca Tombolini
Photography Assistants: Pablo Rodriguez, Jorge Galindo
Retouchers: Touch Digital
Stylist: Ben Schofield
Stylist Assistant: Kit San
Stylist Assistant: Sean Baker-Hunter
