Illegal money lending is a plight in communities across Northern Ireland. Paramilitary organisations, criminal gangs that have emerged from the legacy of the Northern Ireland conflict, target people when they are at their most vulnerable. The campaign was developed for the Northern Ireland Executive by Ardmore, and seeks to raise awareness of the devastating impact this hidden crime has on victims and to make sure people and families who are affected know where they can find appropriate help and support.
This professional campaign titled 'Ending the harm' was published in United Kingdom in June, 2021. It was created for the brand: Department of Justice Northern Ireland, by ad agency: Ardmore. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Senior Client Manager: Gill Grattan of LK Communications.
Advertising Agency: Ardmore, Belfast, United Kingdom of Great Britain and Northern Ireland