Our creative campaign seeks to change attitudes and tighten regulation on the sale of acids. Working closely with the Acid Survivors Trust International (ASTi) charity we created a series of films for this campaign to raise awareness around acid attacks as a international problem. ASTi, The Operators Creative, and Freeman & Le Tourneau teamed up with Belgian acid attack survivor and author Patricia Lefranc. The campaign highlights the impact acid attacks have on the lives of everyday people while bolstering Lefranc’s own ongoing campaign to change legislation regarding the responsible selling of acid. Every year thousands of people across the world are subjected to deliberate and premeditated attacks with nitric, hydrochloric or sulphuric acid. In 2017, the UK recorded over 900 attacks. However acid attacks are a worldwide epidemic that is not restricted to a particular race, religion or geographical location.
This professional campaign titled 'End Acid Violence' was published in United Kingdom in November, 2018. It was created for the brand: ASTI, by ad agency: The Operators Creative. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 4 years ago by Mr: ben le tourneau of The Operators Creative.
Advertising Agency: The Operators Creative, London, United Kingdom of Great Britain and Northern Ireland
Director & Photographer: Freeman & Le Tourneau
Creative Director: Ben Le Tourneau