East Midlands Railway

Let's Roll 2022

Agency: Atomic London


East Midlands Railway (EMR) has launched its second brand campaign under the creative platform ‘Let’s Roll’ featuring the brand’s loveable character, Miles.

The campaign, follows last year’s successful launch of Miles for EMR’s new franchise unveiling. This time though, Miles is bigger and better than ever before and has been bought into the real world accompanied by his own crew, a killer backing track and a cheeky personality to match.

This professional campaign titled 'Let's Roll 2022' was published in United Kingdom in October, 2022. It was created for the brand: East Midlands Railway, by ad agency: Atomic London. This Digital and Film media campaign is related to the Transport and Travel and Tourism industries and contains 2 media assets. It was submitted over 1 year ago by New Business Director: Jack Williams of Atomic London.


Agency: Atomic London
ECD: Katy Sumption
Creatives: Matt & Simon Welch
Agency producer: Madeleine Martinez & Alex Coxhill
Account management: Solomon Gauthier & Millie Greenwood
Agency design & editing: Andrew Poole & Loty Ray
Production company: Outsider
Director: J Marlow
Production producer: Steve Elgar
Editing: Work Editorial, Mark Edinoff
Post production: Absolute
Colourist: Matt Turner
2D Lead: Joseph Tang
Senior Producer: Kirsty Ratcliffe
Junior Producer: Maddie Godsill
Sound: Jungle – Ben Leeves

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