East Midlands Railway

Big dreams begin on the train

Agency: Atomic London


East Midlands Railway has launched a major new campaign ‘Big dreams begin on the train’ to remind customers to continue using East Midlands Railway as their preferred method of transport to travel to London. The push was developed in partnership with creative agency Atomic London.

Acknowledging the impact of recent train strikes, the ad seeks to rebuild trust and a sense of reliability using the brand character Miles.

The ad, directed by Brad Lubin and produced by Sam George and Tim Marshall at Another Film Company, depicts Miles dreaming of where his journey to London will take him on his quest for love. The story highlights the benefits of train travel by personifying the beauty and comfort of EMR trains, that encourage you into this dream-like state.

This professional campaign titled 'Big dreams begin on the train' was published in United Kingdom in October, 2023. It was created for the brand: East Midlands Railway, by ad agency: Atomic London. This Integrated medium campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted 6 months ago by Owner: Julia Conroy of Julia Conroy Limited.


Brand: East Midlands Railway
Client: Jenna Cowie (Head of Revenue and Marketing)
Client: Kate Smith (Lead Marketing Manager)
Client: Matthew Whitehead: (Lead Brand Manager)
Client: Terri Stephens: (Digital Marketing Executive)
Executive Creative Director: John Cherry
Creative Directors: Greg Foy & Heather Keywood-Mistry
Agency Producer: Alex Coxhill
Business Director: Katie Salt
Account Manager: Matthew Ferguson
Senior Strategist: Randell Beckford
Director: Brad Lubin
Executive Producer: Tim Marshall @ Another Film Company
Head of Production: Sam George @ Another Film Company
Director of Photography: Benedict Space
Editor: Scot Crane @ The Quarry
Music: Audio Network arranged by Felt Music
Puppeteer: Neil Sterenberg
Puppeteer: Kat Smee
Puppeteer: Helena Smee
Vo artist: Jon Pointing ℅ Sue Terry
Sound Studio: Clearcut Sound
Sound designer: James Clark @ Clearcut Sound
Audio Producer: Chris Wrigglesworth @ Clearcut Sound
Creative Director/Project Lead: Phil Hurrell @ Coffee and TV
2D Lead: Laura Smith @ Coffee and TV
Shoot Supervisor: Neil Cunningham @ Coffee and TV
Colourist: Lewis Crossfield @ Coffee and TV
Executive Producer: Alannah Currie @ Coffee and TV
Producer: Kat Tallis/Shannen Ward @ Coffee and TV
Head of Design: Loty Ray
Social Editor: Andrew Poole


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