Description
After following @London_Pride on Twitter, members of the public simply need to tweet a picture of their empty pint glass with the hashtag #EmptyPint and will immediately have a code sent to them. The code can then be exchanged at the bar of any participating Fuller’s pub for a fresh pint of London Pride. The campaign builds on the success of London Pride’s eye-catching above the line print and outdoor ads which for the last two years have featured empty pint glasses glistening in the sun alongside long-form descriptions of the brewer’s heritage.
This professional campaign titled 'Empty Pint' was published in United Kingdom in November, 2014. It was created for the brand: Fuller's, by ad agency: The Corner London. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: The Corner, London, UK
Agency Creative Director: Tom Ewart
Copywriter: Rob Amstell
Art Director: Matt Lancod
Planning Director: Neil Hourston
Planner: Talula White
Business Director: William Leabeater
Agency Producers: Kristie Girvan, Natalia Guarin
Media Company: UM
Social media strategy: Ned Mendez
Community Management: Mikey Robinson, Madison Hughes, Lucy Rider
