Description
The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it. This artistically-lead scientific experiment is a custom-built movie chair that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it. Participants will have 12 electrodes placed on the various major muscles of the face, allowing the simulation of happiness, sadness, disgust, fear, anger, and surprise. Participants can then choose which films from this year’s Festival they’d like to experience. In this way a two-hour film is concentrated into a minute-long experience unlike any other. A chair-mounted camera films each session creating one-off film clips that can be shared via social media throughout the Festival’s duration, by MIFF itself as well as the participants. These provide a unique facial movie preview for the people of Melbourne to watch to determine what sort of film they wish to watch from the over 370 on offer at this year’s MIFF.
This professional campaign titled 'Emotion simulator' was published in Australia in July, 2015. It was created for the brand: Melbourne International Film Festival, by ad agency: McCann. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 9 years ago.
Credits
Advertising Agency: McCann, Melbourne, Australia
Managing Director: Adrian Mills
Executive Creative Director: Pat Baron
Creative Director / Copywriter: Alex Wadelton
Creative Director / Art Director: Andy Jones
Senior Account Director: Caroline Macmillan
Head of Broadcast: Victoria Conners
Senior Producer: Anne Comber
Assistant Producer: Afrim Memed
Director / Editor: Patrick Jennings
Camera Operators: Anthony Koreny, Jack Murtagh
Camera Assistant: Adrian Ortega
Sound: Jack Mcculloch
Photographer: Jay Hynes
PR: Chris Baker
Executive Producer: Rob Stock
/ AIRBAG
Technologist: Steven Nicholson
Producer: Eliza D’Souza
Art Direction: Illusion Studios