To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000.

This professional campaign titled 'Audition' was published in Australia in July, 2016. It was created for the brand: Melbourne International Film Festival, by ad agency: McCann. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: McCann, Melbourne, Australia
Managing Director: Adrian Mills

Chief Creative Officer: Patrick Baron 

Executive Creative Director: Matthew Lawson 

Senior Copywriter: Charles Baylis 

Copywriter: Chesney Payet 

Art Director: Corey Thorn 

Head of Broadcast: Victoria Conners

Producer: Simone Greentree

Social Director: Chris Baker 

Account Director: Alex Haigh
Senior Account Manager: Emma van den Berg
Illustrator: Adrian Johnson

Producer: Alastair Coe

Editors: Terence Race, Chris Brown

Composer: Pascal Babare

Producer: Dannielle Thiris
Managing Partner: Adrian Bosich

Director: Stephen McCallum

Producer: Johanna Rayner

Co-Director / Talent: Keith Gove

DOP: Adam Howden
Editor: Graeme Pereira
Online Editor: Nick Wright
Colourist: CJ Dobson

Sound Designer: Paul Shanahan
Music Composer: Paul Ruske
Audio Post Producer: Laura Hesse


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