O’boy is a chocolate powder brand that is very popular in Sweden. When the production halted because of a technical fault at the O’boy factory we saw an opportunity for the ready-made Norwegian chocolate milk brand Litago; We decided to send emergency chocolate milk aid to Sweden. Since the swedes was i an outrage because of the O’boy shortage they received the help with open arms. And we established ourselves as a playful brand that knows how to take advantage of the the friendly but competitive relation between Norway and Sweden.
This professional campaign titled 'Emergency Chocolate Milk Aid for Sweden' was published in Norway in November, 2018. It was created for the brand: Litago, by ad agency: Something Good. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Something Good, Oslo, Norway
Creative Director: Markus Lind
Art Directors: Mariann Lunde, Charlotte Blomsterpotte Nicolaysen
Copywriter: Lise Dragland
Project Lead: Silje-Maria Markussen, Mai-Bente Paulsen
Additional Credits: We Are Live, Tine, Mediacom