The average Londoner leads a tough life. Long hours, packed commutes and the hustle and bustle of big city living can make it hard to keep things in balance. The Royal Parks play a vital role in restoring the equilibrium, providing fresh air, open green space, and culture to the millions of people who live and work in London. And all for free. We want to reach Londoners at whats probably the pinnacle of their stressful London lives, their commute to work. The goal is to remind them of the resource on their doorstep, encourage them to visit and to gently remind them of the role the Royal Parks Foundation plays in making the parks special.
This professional campaign titled 'Embrace your inner squirrel' was published in United Kingdom in November, 2010. It was created for the brand: The Royal Parks Foundation, by ad agency: MyAgency. This Print medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: MyAgency, London, UK
Art Directors: James Crosby, William Cottam
Copywriter: Jason Scott
Media: 48 sheet poster at London Underground