Editorial PR agency Dirt & Glory Media have partnered with Compeed to spotlight polar expedition leader, Wendy Searle, in new ‘Embrace Life’ campaign. With a unique editorial approach and methodology, Dirt & Glory created the all encompassing campaign for Compeed to showcase the specialist blister plasters’ value in both everyday scenarios and also at the extreme end of the spectrum.
Resonating with fellow ‘life embracers’, the authentic five minute film reveals Wendy’s emotive and inspiring story as she prepares to head to Antarctica in December 2022 with the aim of reaching the South Pole, unsupported and unassisted, in a record-breaking time for a woman.
An inspirational speaker on adventure and mental resilience, Wendy embodies Compeed’s ‘Embrace Life’ mentality. Throughout her endeavours, Wendy has given talks to schools, companies and charities, with the aim of inspiring others – especially women and girls – to achieve long-term goals and set themselves bold challenges. With her latest goal to complete the journey to Antarctica in 840 hours – three days faster than any woman has managed before, the campaign highlights Wendy’s determination to prove that anybody can achieve extraordinary things.
This professional campaign titled 'Embrace Life' was published in United Kingdom in July, 2022. It was created for the brand: Compeed, by ad agency: Dirt & Glory Media. This Film and Integrated media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago.
Producer: Nigel Brown
Creative Director: Andrew Allen
Designer: Alex Cole
DoP: Ashley Raim
Photographer: Richard Grassie
Photographer’s Assistant: Liam Jackson
Editor: Craig Coole