ADVERTISING

Red Cross

Embers of Empathy

Agency: Y&R

Description

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au.

This professional campaign titled 'Embers of Empathy' was published in Australia in December, 2013. It was created for the brand: Red Cross, by ad agency: Y&R. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 8 years ago.

Credits

Advertising Agency: George Patterson Y&R, Sydney, Australia
Creative Director / Art Director: David Joubert
Creative Director / Copywriter: Bart Pawlak
Creative: Dean Mortensen
Director: Sam Couzens
Group Account Director: Paul Coles
Client Team Director: Michael Turnley
Account manager: Ellie Gulliver

Alto Palermo

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