Elige Seguir: A Real-Life Balance Campaign
Description
“Elige Cómo Seguir” es una campaña conceptual para Coca-Cola Zero desarrollada desde una realidad cotidiana: muchas personas no toman decisiones perfectas, simplemente buscan cómo continuar su día.
Inspirada en el ritmo urbano de Guatemala, la campaña explora el balance entre trabajo, estudio, tráfico, alimentación y momentos personales, mostrando a Coca-Cola Zero como una marca que acompaña decisiones reales sin imponer perfección.
A través de storytelling emocional, lifestyle urbano y una estrategia 360, la campaña conecta con jóvenes guatemaltecos desde momentos auténticos y cercanos.
Campaign: Elige Cómo Seguir
Brand: Coca-Cola Zero
Format: Student Concept Campaign / Case Study
Footage & Assets:
Guatemala City Drone 4K / C Traveller (Youtube)
Pixabay
Freepik
AI-assisted visuals
This project was developed for educational and conceptual purposes only.
Some visual, audio and video resources were sourced from royalty-free platforms, online references and AI-assisted generation tools. All trademarks and brand assets belong to their respective owners.
No official affiliation with The Coca-Cola Company is intended.
This student campaign titled 'Elige Seguir: A Real-Life Balance Campaign' was published in Guatemala in May, 2026. It was created for the brands: Coca-Cola and Coca-Cola Zero, by ad school: Universidad de San Carlos de Guatemala. This Design medium campaign is related to the Food industry and contains 4 media assets. It was submitted 25 minutes ago.
Credits
Advertising School: Universidad de San Carlos de Guatemala — Escuela de Diseño Gráfico FARUSAC
Creative Team: Estephanie Alejandra Sequen Chavac & Kevin Andrés Calderón Lima
Campaign: “Elige Cómo Seguir” — Coca-Cola Zero
Art Direction: Kevin Andrés Calderón Lima
Copywriting: Estephanie Alejandra Sequen Chavac & Kevin Andrés Calderón Lima
Motion Graphics & Editing: Estephanie Alejandra Sequen Chavac
Photography & Visual Assets: Pixabay, Freepik, AI-assisted visuals
Footage References: Guatemala City Drone 4K / C Traveller (Youtube)
