Objective: Radio Jovem Pan listeners are mostly formed by young people, these listeners often use shopping malls as a meeting place to have fun. Idea: To catch the attention of these young listeners in an unusual way, we changed the elevator into a big sound system.
This professional campaign titled 'Elevator' was published in Brazil in October, 2014. It was created for the brand: Radio Jovem Pan, by ad agency: Intermix. This OOH Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Intermix, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Ronaldo Shimizu