The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.
This professional campaign titled 'Elevator' was published in United States in April, 2008. It was created for the brand: Oreo, by ad agency: FCB. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 15 years ago.
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran