Amnesty International

Elegir es un Derecho

Agency: BBDO


On "National Hijab Day" in Iran a group of activists invited to remove the veil in defiance of the strict dress code of the Persian regime. To support this movement Amnesty International together with BBDO Argentina advocated for women's rights by launching this campaign through social networks. The campaign makes the most of the artistic aspects of this new viral phenomenon of Artificial Intelligence (AI), which is capable of recreating images of non-real situations. However, this AI cannot imagine Iranian women without wearing the veil that covers their hair every day.

This professional campaign titled 'Elegir es un Derecho' was published in Argentina in August, 2022. It was created for the brand: Amnesty International, by ad agency: BBDO. This Content and Digital media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 3 months ago by Creative Art Director: Matias Irigoytia of BBDO Argentina.


Advertising Agency: BBDO Argentina
CCOs: Christian Rosli y Joaquín Campins
GDCs: Mathias Harbek y Yago Fandiño
Art Director: Matías Irigoytia
Copywriter: Nicolás Cortese
Motion Lead: Antonella D’Ambrosio
Motion Designer: Adrián Puig
Design: Ian Micale
Production Manager: Lucila Kramer
Operations Coordinator: Ignacio Indaco
Music Production Company: PapaMusic

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