ADVERTISING

Cadena Ser

El Larguero on the pitch

Agency: Havas Spain

Description

“El Larguero” is the most legendary football radio program in Spain. It has been airing for over 30 years, proving night after night its love and respect for the beautiful game.

Today, in a context where many other football shows are filled with arguing, shouting and fake news, "El Larguero" wanted to write a love letter to football, and in turn the show's manifesto, reflecting, and committing, to the way they see football and how they talk about it.

And we wrote it, not using paper and ink, but in a way that only those who really love football can do: using chalk as ink (the same chalk used to paint the sidelines of football fields all over the world) and the pitch as a blank piece of paper.

This professional campaign titled 'El Larguero on the pitch' was published in Spain in October, 2024. It was created for the brand: Cadena Ser, by ad agency: Havas Spain. This OOH Outdoor medium campaign is related to the Media industry and contains 6 media assets. It was submitted 4 months ago.

Credits

• Advertiser: Cadena SER
• Product: El Larguero
• Brand: El Larguero, Cadena SER
• Campaign: El Larguero on the pitch
• Customer contact: Óscar Ocaña, Laura Madera, Lucía Fernández
• Creative Agency: Havas Creative
• Creative Team: Nacho Soria, Diana Casadiego, Fede Botella, Daniel Albadalejo, Javier Pulpón, Eva Cruz, Loreto Marrero, Javier Astray, Marco Di, Álvaro de la Calle
• Accounts Team: Nerea Santacreu, Elena Moreno, Alejandro Torreblanca
• Production Team: Raquel Pérez, Cristina Viver
• Producer: Vinuesa Films & Tour Films
• Director: Eduardo Vinuesa Díaz
• Producer: Santiago Winer
• Artistic Production: Vasito de Leche Studio
• Photography: Blanca Martín Secades
• Post-production: Ignacio Leonardi
• Media Agency: Havas Media
• Media Team: Mónica de Santos and Josep Tarragó
• Pieces: Graphics, display and OOH campaign
• Medium: Digital and Outdoor
• Launch date: 16 October
• Emission: 3 November
• Territory: Spain

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