Description
Thousands of people save recipes on social media but never actually make them.
That’s why Hellmann’s turned this issue into a business idea: we took the most saved recipes from top food influencers and brought them to a food truck, allowing people to enjoy them beyond the screen.
This professional campaign titled 'EL GUARDADO' was published in Paraguay in September, 2026. It was created for the brand: Hellmann's, by ad agency: ONIRIA/TBWA. This Digital, Experiential, and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted about 2 hours ago.
Credits
Dirección General Creativa: Camilo Guanes
Dirección Creativa: Manu Rolón
Equipo Creativo: Diego López, Pere Escobar
Dirección de Cuentas: Lucía Arévalos
Project Manager: Josefina Ferreira, Romina Cabrera, Romina García, Florencia Ruiz
Dirección de Arte: Nathalie Pera, Grisell Ramírez
Diseño: Alana Carrillo, Andrea Martínez, Pamela Orrego
Ilustración: Enzo Ibarra
Dirección Digital: Milner Ayala
Content Manajer: Paz Rojas
Director de producción: Juan José López
Producción: Julio Acosta, Rebeca Orue, Danilo Vega, Luján Estigarribia
Productora: Oniria Studio
Producción Audiovisual: Dante Gamarra, Elisa Benitez, Alvaro Greco
