Description
To celebrate the spirit of Eid, retail giant eXtra launches a heartwarming campaign highlighting the joy of gifting premium electronics and home appliances to loved ones. The film beautifully captures the essence of family bonds and tradition across generations, tracking a luminous trail of joy as tech gifts are shared between parents, children, and grandparents. Blending cinematic warmth with innovative visual storytelling, the commercial reimagines modern living spaces inside a grand, festive eXtra gift box—showcasing how top-tier technology brings families closer together.
This professional campaign titled 'Eid Offers: Gift Them This Eid' was published in Saudi Arabia in May, 2026. It was created for the brand: Extra, by ad agency: eXtra. This Design, Film, and Integrated media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 4 media assets. It was submitted 1 day ago.
Credits
Company: eXtra
Creative Director and Ai video concept : Ahmed Elramlawy
Motion & final edits : karim Mousa
KV Design : Sara Albuwait
