Addressing The Homeless

School: Edinburgh Napier University


There are 320,000 homeless people in the UK in need of an address to get a job. And IKEA has around 550 showrooms that are simply just for show. So we registered each showroom as a permanent address and assigned each one to a homeless person searching for a job. And, just like that, it becomes a wonderful everyday for everyone.

This student campaign titled 'Addressing The Homeless' was published in United Kingdom in August, 2020. It was created for the brand: IKEA, by ad school: Edinburgh Napier University. This Integrated medium campaign is related to the House, Garden industry and contains 10 media assets. It was submitted over 3 years ago by Art Director: Youmna Hazzaa of Edinburgh Napier University.


Advertising School: Edinburgh Napier University
Creative/ Art Director: Youmna Hazzaa
Creative/ Copywriter: Esther Van Vliet

Tourism Australia


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